Chennai, June 2025 – Tanishq, India’s largest jewellery retailer under the Tata Group, today unveiled its most generous Gold Exchange programme to date, allowing customers to trade in old gold for up to 2 karats extra value. Valid until 30th June 2025, the limited-time initiative is designed to help shoppers maximize returns on outdated or unused pieces while upgrading to Tanishq’s latest designs.
Under the offer:
1 KT extra on old gold value when purchasing plain gold jewellery
2 KT extra on old gold value when purchasing studded diamond jewellery
“Customers exchanging 20 KT of old gold for plain jewellery will receive value equal to 21 KT, and 22 KT’s worth when buying diamond-studded pieces,” explained a Tanishq spokesperson.
Key Highlights of the Gold Exchange Offer
Wide eligibility: Accepts old gold bought from any non-Tanishq jeweller
Transparent process: Purity verified on-spot using Karatmeters, ensuring guaranteed best value
Extensive design range: From classic Gold Plain and Kundan to contemporary Colour Stone and Natural Diamond collections
Year-round flexibility: Though this bonus value is time-bound, the exchange programme itself runs throughout the year
Now spanning over 500 boutiques in more than 300 cities, Tanishq’s exchange policy has already empowered over 3 million customers to repurpose heirlooms and older pieces into modern, handcrafted creations. The brand highlights the benefits for wedding shoppers upgrading to exclusive bridal collections, savvy buyers seeking greater returns, and style-conscious patrons keen on refreshing their jewellery boxes.
As the wedding and festive seasons approach, Tanishq’s campaign arrives at an opportune moment, inviting everyone—from brides-to-be transforming family heirlooms into bespoke bridal sets, to fashion-forward women exploring the latest trends—to take advantage of enhanced value on their gold assets. Whether it’s a small token piece or a delicate vintage bauble, no item is too modest to gain from this unprecedented exchange bonus.
About Tanishq
A flagship jewellery marque of the Tata Group, Tanishq has built its reputation over two decades on superior craftsmanship, exclusive designs, and unwavering commitment to purity. Every store features Karatmeters for instant gold-purity checks, reinforcing the brand’s promise of trust and transparency.
